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Long Term Thinking

Benefits of a Capella approach to IP can include:

 

Market

- protecting technologies, designs and/or brands

- facilitating market exclusivity (premium pricing, exclusive offerings)

- facilitating market access (bargaining chips, cross-licensing, defensive publications, patent pools)

- enabling unique market positioning

- enabling technology and reputation driven marketing strategies

Return on Investment Strategy

- creating strategic portfolios of protected technologies

- creating portfolios of assets for acquisition or licensing

- creating asset loaded balance sheets for acquisition

Funding

- attracting funding for investment

- facilitating confidence of investing agencies or venture capitalists

- providing collateral for financing facilities

- adding capital and share value

 

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